Concept redesign · Independent estate agency
Ashcombe Estates
Thirty years selling homes in the same market town, with a website that made the agency look interchangeable with every other.
- Industry
- Independent estate agency
- Scope
- Website redesign, Design & build, Website migration
- Year
- 2026
Context
Ashcombe Estates is a concept redesign of a fictional business, not a client project. The scenario: a long-established independent agency competing with national chains and online-only agents.
Problem
The old site was a portal-style template. It looked like everyone else's, hid the local expertise that is the agency's real advantage, and was awkward to update. Vendors comparing agents had no reason to choose the independent.
Approach
Position the agency around local knowledge rather than listings alone. Property search remains central but sits inside a site that tells the story of the people and the place.
Design
Warm tones, editorial layouts and real local imagery (represented by placeholders here) replace the generic portal look. The valuation request becomes the primary call to action.
Result
A distinctive, credible presence that reflects three decades of local reputation and gives vendors a clear reason to instruct an independent.