Concept redesign · Private dental practice
Meridian Dental
A modern, well-equipped practice. An online booking journey that took six clicks and did not work on mobile.
- Industry
- Private dental practice
- Scope
- Website strategy, Design & build, Performance optimisation
- Year
- 2026
Context
Meridian Dental is a concept redesign of a fictional business, not a client project. The scenario: a private practice that had invested heavily in its premises and equipment, while its website remained the one the previous owner commissioned.
Problem
Patients research a practice on their phone and want to book quickly. The old site loaded slowly, hid fees, and pushed booking to a third-party page that broke the flow entirely. Every abandoned booking was a new patient lost to the practice down the road.
Approach
Design the site around the two things a new patient wants: reassurance about the practice, and a fast route to an appointment. Fees and treatments were made transparent and easy to compare.
Design
A calm, cool palette, clear treatment pages and a persistent booking action. The mobile experience was designed first, because that is where most patients arrive.
Result
A website that feels as considered as the practice itself, with a booking journey that works on the device patients actually use.