Website redesign
Website redesigns for businessesthat have outgrown their current site.
Send the link to your current site and a line on what is not working. That is enough to start.
Sound familiar?
The business has moved on. The website hasn’t.
Not a criticism of the business — usually the opposite. These are the reasons established companies come to us for a website redesign.
The business looks better in real life than online
The premises, the people and the work are impressive. The website is the weakest thing a prospect sees.
Dated visual design
The site looks like the year it was built, and the standard it sets no longer matches the reputation of the company behind it.
Built for a smaller version of the business
It was right at the time. Since then the team, the services and the customers have outgrown the structure it was given.
Poor mobile experience
Tiny text, cramped layouts and forms that fight the visitor, on the device most prospects are actually using.
Unclear messaging
The services, the customers and the reasons to choose you have moved on. The website still says what it said years ago.
Years of additions, no plan
Pages added one at a time, each for a good reason, until the important information is buried and customers cannot find what they came for.
Weak enquiry journeys
A single contact page at the end of the site, with nothing on the pages where a prospect is ready to get in touch.
Enquiries happen despite the website
Referrals and reputation do the work. A prospect who checks the site first is given no reason to pick up the phone.
Rebuild, not reskin
A proper redesign goes deeper than a new coat of paint.
Changing colours and fonts on a site with the wrong structure changes very little; a website refresh of that kind rarely lasts. We redesign the whole thing, then rebuild it.
Structure and messaging first
We work out what the site needs to say to the people who visit it, and how it should be organised, before anything is drawn.
Content carried across and improved
Pages and copy worth keeping are kept and sharpened. What is out of date is rewritten or removed.
Designed for the business you are now
A custom design that reflects the current company, not the one that commissioned the last website.
Rebuilt for mobile and speed
A fast, responsive build, tested on real devices, rather than a theme stretched to fit a phone.
Migration and redirects handled
Old URLs mapped to new pages so search visibility, links and bookmarks survive the change.
Launched without the drama
Testing, go-live and the technical SEO foundations in place, so the new site starts on solid ground.
How a redesign runs
From the site you have,to the one you need.
Five steps from your current website to its replacement. You deal directly with the person doing the work throughout.
Audit
What works, what does not, and what should be kept. Including the pages already earning search traffic.
Restructure
Pages, messaging, content hierarchy and the journeys a customer actually takes through the site.
Redesign
A visual system that matches the business as it is now, rather than the one that commissioned the last site.
Rebuild
A responsive implementation, built for phones first, with the performance and functionality the site needs.
Migrate and launch
Redirects, testing, crawlability and the changeover, handled in that order.
Protecting what already works
A redesign should not throw away what already works.
An established site has usually earned something: pages that rank, links pointing at it, bookmarks, content customers already use. A rebuild puts all of that at risk if it is treated as a blank slate.
Before a redesign goes live we go through the existing site properly: which URLs exist, which pages receive organic search traffic, which have earned backlinks, and which titles, metadata and content are worth carrying over rather than rewriting for the sake of it.
Old URLs are mapped to the most relevant new ones, internal links are rebuilt, sitemaps are regenerated and the new site is checked for crawlability and mobile performance before the changeover. Where it is useful we check indexing in Search Console afterwards. The aim is to reduce avoidable SEO risk and preserve useful signals where practical — not to promise rankings, which nobody can.
- Existing URLs mapped to their closest replacement
- Redirects from old addresses, so links and bookmarks still land
- Pages already earning traffic identified before anything is cut
- Titles, metadata and copy that perform, kept or sharpened
- Internal links rebuilt rather than left pointing at dead pages
- Sitemap, crawlability and mobile performance checked before launch
No redesign can guarantee search performance, and we will not claim otherwise. What we can do is handle the migration carefully and tell you, before anything changes, which parts of the current site are worth protecting.
Manchester website redesign
Website redesign in Manchester, without the agency layers.
The Website Office is based in Manchester and works directly with established businesses across Greater Manchester and the rest of the UK. For businesses nearby, meetings can happen in person where that is useful; for everyone else the work runs just as well remotely.
Either way you deal with the person doing the work, not an account manager relaying messages. If you are weighing up a redesign against a first proper website, the web design in Manchester page covers both.
What a redesign changes
A concept study of a fictional accountancy practice, showing the kind of transformation a redesign makes. It is not a client project, and it is labelled as such throughout.
Same business.Different first impression.
Drag to compare a dated site with its redesign. Concept work, clearly labelled.
Questions
Questions we are asked.
When should a business redesign its website?
When the website no longer represents the business. Common signs: it looks dated next to competitors, it is awkward on a phone, the services and messaging have moved on since it was written, or enquiries arrive despite the website rather than because of it. If you are embarrassed to send the link to a prospect, it is time. Whether you call it a website revamp or a full redesign, the test is the same: does the site still represent the business?
Do you redesign the existing platform or rebuild it?
Usually we rebuild. Most sites that need a redesign are on a platform or theme that is part of the problem, and a fresh build is faster and gives a better result than working around it. Content, pages and anything else worth keeping are carried across, and we tell you early if keeping the platform makes more sense in your case.
Will redesigning my website affect SEO?
It can, if URLs, content and technical signals are changed carelessly. That is why the migration starts by looking at what already works: existing URLs, pages receiving organic traffic, pages that have earned links, and titles and content worth keeping. Old addresses are redirected to their closest replacement, internal links are rebuilt and the new site is checked for crawlability and mobile performance before launch. That reduces avoidable risk and preserves useful signals where practical. Nobody can guarantee rankings, and we do not.
Can you improve just part of a website?
Sometimes. If the site is fundamentally sound and one area is letting it down, a focused piece of work can make sense. Where the underlying design, structure or platform is the problem, patching one page rarely fixes it, and we will say so rather than take the smaller job.
What is the difference between a website redesign and a new website?
A redesign is for a business that already has a website and needs it rebuilt or substantially improved. A new website is for a business that does not yet have a proper site, and needs its services, content and credibility brought together into one place.
Do you offer website redesign in Manchester?
Yes. The Website Office is based in Manchester and works with businesses across Greater Manchester, the North West and elsewhere in the UK. Projects can be handled remotely, with local meetings where useful.
Will my current website stay live while the new one is being built?
Normally, yes. Your existing website stays live while the replacement is designed and built. Once the new site has been tested and approved, we handle the changeover. In most cases there is little or no downtime.
How long does a website redesign take?
It depends on the number of pages, how much content exists, what functionality the site needs and how complicated the migration is. A focused site moves quickly; one with years of accumulated pages, stock or bookings takes longer. Scope and an expected timeline are agreed before work begins, and we tell you early if something changes them.
Think your website could be better?
Send the link to your current site and a couple of lines on what is not working. You will get a fixed quote, and an honest view of whether a redesign is the right call.
Refinemy site.
Show me your current website. I’ll tell you what I’d change.
No sales presentation. Just a considered view of what’s working, what isn’t, and what I’d do differently.
Already have a website?
Send me the link below and I’ll tell you what I’d change.
Need a proper website?
Everything your business already has, brought into one place.
See how we bring it all togetherWhat you get
A short email from Kash with what I’d change first, and whether I think I can help.
Or email hello@thewebsiteoffice.co.uk