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Client project · Private registration sales and sourcing

Bespoke Registrations

A new website built from scratch for a Manchester private registration business, bringing stock, enquiries, sourcing, selling and valuations into one place.

Industry
Private registration sales and sourcing
Scope
Website design & build, Technical SEO
Year
2026
Bespoke Registrations website, redesign
01

The client

Bespoke Registrations Ltd buys, sells and sources private registrations for UK buyers and sellers. Much of the business runs on personal service: a call, a WhatsApp message, a conversation about the right registration.

They needed a first website that matched the stock they carry and made every route to a conversation easy to find.

Bespoke Registrations Ltd is based in Manchester and trades with buyers and sellers across the UK. Before this project the business had no website of its own; enquiries came by phone, WhatsApp and word of mouth.

02

The brief and what was missing

Without a website, prospective buyers had nowhere to see current stock, no way to enquire about a specific registration, and no route for sellers or valuation requests other than a call. The brief was to give every one of those a proper home.

A premium, responsive website designed and built from scratch. Current stock had to be easy to browse, every registration needed its own enquiry route, and the site had to support sourcing, selling and valuation enquiries alongside direct phone, email and WhatsApp contact.

03

What the site needed to do

Show the current stock clearly, with price and availability. Let a buyer enquire about a specific registration in one step. Give sellers and people looking for a particular registration their own forms, and make WhatsApp and phone available throughout, because that is how many of these conversations actually happen.

Underneath: legal and privacy pages, fast load times, and the technical SEO groundwork for a site that will be found for the registrations it lists.

04

Design direction

Dark, editorial and photographic, so the cars and the plates carry the page. Large serif headlines, restrained gold accents and generous space give the stock the presentation it deserves without competing with it.

Bespoke Registrations homepage: dark hero with a Porsche GT3 RS and the registration 26 JB
Bespoke Registrations homepage: dark hero with a Porsche GT3 RS and the registration 26 JB
05

Stock browsing

Current stock is a scannable grid: photograph, the registration rendered as a plate, availability and price. Featured registrations get more room. Every tile opens a detail view with the same information and a direct enquiry for that registration.

Current stock grid and the registration detail panel for 43 L
Current stock grid and the registration detail panel for 43 L
06

Enquiry journeys

Four routes, one place. Buying starts from the registration itself. Sourcing, selling and valuations share a single compact form that switches between them, pre-filling the registration where it is known. Each form sits next to the WhatsApp and phone routes so nobody is forced through a form who would rather talk.

The floating WhatsApp button and the phone and email routes sit alongside every form.

Sourcing, selling and valuation enquiry forms
Sourcing, selling and valuation enquiry forms
07

Mobile

Most buyers will arrive on a phone, so the stock has its own mobile layout: a featured registration first, then a compact two-column grid, with the detail view and enquiry actions designed for a thumb. A floating WhatsApp button stays available on every screen.

Mobile stock browsing and registration detail
Mobile stock browsing and registration detail
08

The final website

A fast, responsive site the client can keep up to date, with stock managed in one place and every enquiry delivered by email with the sender's details ready to reply to. Live at bespoke-registrations.co.uk.

The business now has a website that shows its stock, takes enquiries by the route the customer prefers, and represents the quality of what it sells.

Need a website built from scratch? See how we approach new website design, or web design in Manchester.

Office note03

Refinemy site.

Show me your current website. I’ll tell you what I’d change.

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What you get

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