Client project · Private registration sales and sourcing
Bespoke Registrations
A new website for a private registration dealer: current stock, individual registration enquiries, sourcing, selling and valuations, designed for buyers on their phones.
- Industry
- Private registration sales and sourcing
- Scope
- Website design & build, Technical SEO
- Year
- 2026
The client
Bespoke Registrations Ltd buys, sells and sources private registrations for UK buyers and sellers. Much of the business runs on personal service: a call, a WhatsApp message, a conversation about the right registration.
They needed a first website that matched the stock they carry and made every route to a conversation easy to find.
The brief
A premium, responsive website designed and built from scratch. Current stock had to be easy to browse, every registration needed its own enquiry route, and the site had to support sourcing, selling and valuation enquiries alongside direct phone, email and WhatsApp contact.
What the site needed to do
Show the current stock clearly, with price and availability. Let a buyer enquire about a specific registration in one step. Give sellers and people looking for a particular registration their own forms, and make WhatsApp and phone available throughout, because that is how many of these conversations actually happen.
Underneath: legal and privacy pages, fast load times, and the technical SEO groundwork for a site that will be found for the registrations it lists.
Design direction
Dark, editorial and photographic, so the cars and the plates carry the page. Large serif headlines, restrained gold accents and generous space give the stock the presentation it deserves without competing with it.
Stock browsing
Current stock is a scannable grid: photograph, the registration rendered as a plate, availability and price. Featured registrations get more room. Every tile opens a detail view with the same information and a direct enquiry for that registration.
Enquiry journeys
Four routes, one place. Buying starts from the registration itself. Sourcing, selling and valuations share a single compact form that switches between them, pre-filling the registration where it is known. Each form sits next to the WhatsApp and phone routes so nobody is forced through a form who would rather talk.
Mobile
Most buyers will arrive on a phone, so the stock has its own mobile layout: a featured registration first, then a compact two-column grid, with the detail view and enquiry actions designed for a thumb. A floating WhatsApp button stays available on every screen.
The final website
A fast, responsive site the client can keep up to date, with stock managed in one place and every enquiry delivered by email with the sender's details ready to reply to. Live at bespoke-registrations.co.uk.