Concept redesign · Private dental practice
Corvane Dental
A modern, well-equipped practice. An online booking journey that took six clicks and did not work on mobile.
This is a fictional business, not a client project.
- Industry
- Private dental practice
- Scope
- Website strategy, Design & build, Performance optimisation
- Year
- 2026
Context
Corvane Dental is a fictional business and this is a concept redesign, not a client project. The scenario: a private practice that has invested heavily in its premises and equipment, while its website remains the one the previous owner commissioned.
Problem
Patients research a practice on their phone and want to book quickly. In the scenario, the old site loads slowly, hides fees, and pushes booking to a third-party page that breaks the flow. Each abandoned booking is plausibly a new patient lost to the practice down the road.
Approach
Design the site around the two things a new patient wants: reassurance about the practice, and a fast route to an appointment. Fees and treatments are made transparent and easy to compare.
Design
A calm, cool palette, clear treatment pages and a persistent booking action. The mobile experience is designed first, because that is where most patients arrive.
Proposed outcome
A website designed to feel as considered as the practice itself, with a booking journey that works on the device patients actually use.